Laptops and Lattes Podcast

How educating your target audience attracts your dream clients


Listen Later

You know that marketing principle know, like and trust? We know that in order to encourage clients to want to work with us we need them to know about us, to like us and for us to have earned their trust.
There's one thing we can do as part of our ongoing marketing and communication strategy (that you can start doing right now too!) that will help you achieve all three stages of know-like-trust - by educating your target audience.
In this episode I quickly walk you through the know-like-trust marketing principle, and share insight into how educating your target audience not only strengthens your relationship with future clients, but also attracts the kind of clients you WANT to work with. Stay until the end because I'll share a nifty little brainstorming exercise that'll help you create some educational content in just a few minutes.
...more
View all episodesView all episodes
Download on the App Store

Laptops and Lattes PodcastBy Michelle Marks