From friendship to fashion — how did Hala Al Gergawi and Soha Mikati turn a shared vision into a thriving brand?

In this episode of the SEF Backstage Pass Podcast, Hala Al Gergawi and Soha Mikati share the story of how they built a business rooted in culture, style, and purpose. They open up about balancing friendship and entrepreneurship, navigating challenges in the fashion industry, and staying true to their creative vision.

🎧 Watch the full episode here now and subscribe for more stories from visionary founders shaping the future.

This episode was produced in partnership with Poddster.

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