Storytellers Rule the World

How Elle Griffin Makes $15,000/Year on Substack


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In 1 year, Elle Griffin has grown her audience from 0 to 20,000 readers on her newsletter with hundreds of subscribers generating a healthy five-figure revenue from subscriptions. Today, we learn how she grew her audience, what she offers her paid subscribers to convert her free readers, and tons of insights on the future of publishing.

Elle’s Links:

https://ellegriffin.substack.com/

https://ellegriffin.com/

EPISODE OUTLINE:

0:00 - 2:10 Introduction and Context

2:10 - 4:54 Elle’s Journey from 0 to $15k and 20,000 subscribers

4:54 - 8:25 Who Reads and Pays for Elle's Newsletter

8:25 - 10:55 Why Social Media Hasn’t Worked for Growth and What Has Instead

10:55 - 15:30 How Elle Has Built Her Community as a Fiction Writer Through Newsletters

15:30 - 17:12 How Elle Converts Free Subscribers to Paid Readers

17:12 - 22:10 Why Emilia and Michael Subscribed to Elle Griffin

22:10 - 22:51 Elle's $200 Subscription for Readers

22:51 - 24:31 DOJ vs PRH and What it Means for Authors

24:31 - 28:07 What if you invested in books like a start-up?

28:07 - 29:35 Elle's Subscriber Stats, Conversion Rate, and Growth Rate

29:35 - 33:31 Niche Crowdfunding Ideas + Why Subscriptions Are Mainstream

33:31 - 35:16 Balancing Fiction and Non-fiction in the Same Subscription as One Writer

35:16 - 38:06 Elle's Future with Subscription Newsletters and Turning Newsletters into Books

38:06 - 41:33 Why Media Undervalues writers, and How Subscriptions Can Help You Reclaim That

41:33 - 46:10 Life Update + Our Mission to Highlight Subscription Success Stories

Join our community of subscription authors: https://www.facebook.com/groups/subscriptionsforauthors

Free storytelling insights delivered to your inbox each week: https://storytellersruletheworld.com/

And join Ream, the all-in-one publishing platform by fiction authors for fiction authors: https://www.reamstories.com

Review/rate Storytellers Rule the World on your favorite podcast app. You can also find the episode transcripts here: https://storytellersruletheworld.com/podcasthome

Thank you so much for tuning into the show! Always feel free to reach out to the team at [email protected]

ABOUT REAM

Ream is an all-in-one publishing platform for fiction authors.

Ream combines the best features of a mailing list, community platform, and a world-class reading and listening experience into one easy-to-use platform. All for $0 a month. We only make money when you do — and authors keep 90% of what they earn.

You can join Ream here: https://reamstories.com

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Storytellers Rule the WorldBy Emilia Rose and Michael Evans

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