Dave Knox is co-founder of The Brandery, a consumer-focused startup accelerator. He as well as the author of the book Predicting the Turn, which examines the intersection of disruption and innovation between startups and large companies. 

Dave is a brand builder, venture investor, and startup advisor. He worked at Procter & Gamble’s corporate digital team and later became the Chief Marketing Officer of Rockfish, a digital agency that was acquired by WPP Ventures.

In this episode…

Amazon has been in the forefront of creating innovations and disruptions in the world of eCommerce so much so that many companies are looking to it for inspiration on what to do next to up their game. The waves of change that Amazon has brought in online marketplaces and online sales marketing have had such a huge impact on how business is done on the internet and companies are starting to see the need to embrace innovations and disruptions in an effective and optimized manner.

Dave Knox of The Brandery joins Buy Box Experts host James Thomson in today’s episode where they talk about the best ways for both small and large brands to embrace the possible innovations and disruptions in their particular market and how they can use these to stay ahead of the competition. They also talk about the importance of building brand credibility, other opportunities for growth in the online world that isn’t within the confines of Amazon, and why updating a company’s compensation model can help them propel their business forward. Stay tuned.