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Amazon.com is a vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers.

Keywords and categories are one of the most important tools for ranking your book and getting sales on the Amazon store. Categories shelve your book under specific sub-genres, which can help you become an Amazon Bestseller, and keywords help your book show up in relevant search results. Both are crucial for your book's visibility. 

For authors who don’t have a famous name or giant fan following, it's extremely important that your book can be found naturally on Amazon by the right customers. 

To do this we need to ensure we are targeting the right words, get Amazon’s attention so that they’ll list our book and finally, convince them that our book should show up first over others in the market.  

Doing this correctly will not only get your book in front of more customers, but it will also help you to sell more books on a consistent basis.  

Keypoint on this video:

Way/ strategies on driving traffic to your page:

1. Identifying your keywords 2. Optimizing your meta data 3. Having social proof 4.  lots of reviews on your page 5. making sure that the Amazon bots,  the Amazon algorithm will favor your book.

The Amazon will do the heavy lifting of marketing the book for you. Identify what they  are putting on the search bar when they looks for books in Amazon. Write books that can make impact and people are looking for transformation.  When putting it to Amazon, you need to find a way to match your topic in terms of the keyword research.