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In this episode of the Elite Agent Masterclass, James and Jack talk with Emma Nugent, a top estate agent at The Avenue. Emma shares her journey into estate agency, her passion for property, and how she manages her successful business while balancing family life.

Introduction

• Emma has worked alongside James and Jack for four years, three of them at The Avenue.
• Known for her commitment and customer-centric focus, she played a key role in The Avenue’s success.
• Emma’s decision to join The Avenue was a leap of faith that paid off.

Passion for Estate Agency

• Emma sees estate agency as more than a job—it's about helping clients through life-changing transitions.
• She loves exploring homes, meeting people, and being part of their journeys.
• Her early obsession with houses and refurbishments led her into the estate agency field.

Journey into the Industry

• Emma previously worked as a business consultant and owned a research company.
• After struggling to find flexible roles in traditional agencies, she eventually joined Purple Bricks and later The Avenue.

Balancing Business and Family Life

• Emma balances her growing business with being a mother of three.
• Sundays are dedicated to football and family time, helping her recharge.
• She brought in a client executive to manage the increasing workload and maintain balance.
• Organisation and careful planning, including scheduling holidays, help her avoid burnout.

Delivering Results for Clients

• Emma’s reputation is built on trust, communication, and delivering on her promises.
• She has a talent for marketing and selling properties that were previously stuck on the market.
• Emma keeps listings fresh with regular updates and an authentic, unscripted approach to property marketing.

Networking as Key to Success

• A large portion of Emma’s business comes from referrals through local networks like football clubs and school connections.
• Building strong relationships within her community has driven her client base.

Processes Drive Success

• Emma’s success comes from maintaining clear processes, from managing listings to handling offers.
• These processes ensure efficiency, quality, and consist

Engage With Us
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