In this episode of Founders Future, host Karen Vadnais chats with Bill Lennan, founder of 40 Percent Better, a leadership development company focused on emotional resilience. Bill shares how surfing in Hawaii shaped his approach to leadership and how his tech background, including time at Google, led him to create a practical coaching system for team leads.

He discusses the shift from one-on-one coaching to corporate programs, breaking down team friction, and scaling impact through a train-the-trainer model. Bill also touches on client acquisition challenges and his vision to grow through video content and broaden the reach of his unique, real-world leadership approach.