Dr. Natalie Petouhoff is the author of the award-winning WSJ best-selling book Empathy in Action. She guides brands to see empathy as a business construct that helps them reduce costs and increase value because they are delivering great customer and employee experiences. 

In this episode of The Experience Strategy Podcast, we explore the transformative power of empathy and its crucial role in shaping exceptional experiences for employees and customers. 

Check out Dr. Petouhoff’s book here. To dive deeper into the world of creating memorable experiences that drive customer loyalty and growth, follow Joe Pine and read his groundbreaking book, The Experience Economy. 

To access the transcripts for this episode, click here.