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How endota scaled “feeling better” into Australia’s largest wellness network
Imagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but genuinely restored, as if you’ve pressed a reset button on your entire being.
In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.
What You’ll Learn:
Melanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.
Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.
Check out our three most downloaded episodes:
Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so
In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.
What You’ll Learn:
- How to build brand loyalty through experience gifting
- The framework for scaling service-based businesses without losing quality
- Why values-aligned hiring attracts the right talent at every stage
- How to transition from a scrappy startup to a multi-location franchise model
- The strategic advantage of building from service first, then adding products
- How to protect therapist energy and prevent burnout in high-touch industries
Melanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.
Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.
Check out our three most downloaded episodes:
- Building a glamorous beauty brand that feels like home
- How Rob Peetoom built a global salon legacy
- The power couple behind India’s Bubbles and Old School Rituals
Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so
View all episodes
By ZenotiImagine walking into a spa stressed, shoulders tense, mind racing with the weight of your day. Then, after a single treatment, something shifts. Your shoulders drop. Your breathing deepens. The mental chatter quiets. You leave feeling not just relaxed, but genuinely restored, as if you’ve pressed a reset button on your entire being.
In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.
What You’ll Learn:
Melanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.
Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.
Check out our three most downloaded episodes:
Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so
In this episode of Growth Diaries, host Sudheer Koneru is joined by Melanie Gleeson, the founding CEO of endota, to unpack how a single spa launched in 2000 grew into Australia’s largest wellness network, delivering roughly 850,000 treatments a year while staying anchored to a clear intention: helping people feel better.
What You’ll Learn:
- How to build brand loyalty through experience gifting
- The framework for scaling service-based businesses without losing quality
- Why values-aligned hiring attracts the right talent at every stage
- How to transition from a scrappy startup to a multi-location franchise model
- The strategic advantage of building from service first, then adding products
- How to protect therapist energy and prevent burnout in high-touch industries
Melanie Gleeson is the founding CEO of endota. She began her journey at 15 years old with a life-changing visit to an ashram that sparked her passion for wellbeing. In 2000, driven by the simple goal of helping people feel better, she opened the first endota Spa. That single spa has since grown into Australia’s largest wellness network, expanding into endota Organics skincare and the digital endota Retreat.
If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts. Instructions on how to do so are here.
Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.
Check out our three most downloaded episodes:
- Building a glamorous beauty brand that feels like home
- How Rob Peetoom built a global salon legacy
- The power couple behind India’s Bubbles and Old School Rituals
Growth Diaries by Zenoti is handcrafted by our friends over at: fame.so