In this episode, Siobhan Savage sits down with Itai Asseo, Head of Incubation and Brand Strategy, AI Research at Salesforce, to explore how enterprises redesign work to make AI deliver real outcomes.

AI is not plug-and-play. It requires a clear understanding of how work runs today and how it should change. Organizations that succeed focus on workflows, tasks, and execution, not isolated tools or experiments.

This conversation unpacks how leading companies rethink operating models, redesign workflows, and integrate AI into real business processes. Itai shares how enterprises translate AI into measurable outcomes while maintaining creativity and human judgment at the center of execution.

In this episode, you’ll learn:

Itai Asseo leads incubation and brand strategy within AI research at Salesforce. His work focuses on how emerging technologies translate into real enterprise use cases and measurable impact.

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