This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Erika Cruz that thanks to TikTok she was able to quit her 9-5 tech job and focus on her passion of building her personal brand and helping badass women  find fulfillment and purpose through mindset and mindfulness.

In this episode we discuss:

How she has grown her account to over 100k followers.

"TikTok is the reason I was able to quit my job. 90% of my leads come from TikTok. The first time sharing about my group enrollment on TikTok I had over 268 applicants! I was able to launch my career!" - Erika Cruz

Many creators on the app are having massive business success. For example in Episode 19 with Kendra Jarratt, she mentioned that because of TikTok her Facebook Group went from 300 members to 10,000 members in just 4 months!

Erika was about to quit TikTok but she posted a video saying "Almost 30 & defeated by TikTok, should I go back to IG?"

This video then got 214k views and Erika gained 12,500 followers from the one video. 

Erika's TikTok Key To Success

• If you want to grow you need to be on TikTok
• Make content you want to create, and the right people will find you.
• Your content needs to be quick and to the point
• 8 seconds is the optimal video length
• The people who are the most authentic are the most successful - So just be You!
• Try posting all kinds of content styles to see what videos work best for you
• There is no restriction's to the amount of times you post. 

"If you are not creating you need to start, and if you are waiting to feel ready, you will never feel ready, so start today!" - Erika Cruz

What is on Erika's FYP?

• Self-help 
• Astrology 
• Spiritual 
• Witch Tok

Who are Erika's Favorite TikTokers?

1. Badassboz
2. stephgrassodietitian

If you are looking to grow your TikTok account and want to learn from someone like Erika, then head over to:

www.theerikacruz.com

Erika is filling spots for her  Latina Purpose Driven Coaching Program.
Erika is leading Latinas back to themselves to live a purpose-driven and fulfilled life.
You must apply by today, November 10th to be able to enroll for the program!

You can apply by clicking here!!!

ALL ABOUT THE GUEST

Erika Cruz
Self-Discovery Expert | Founder of Purpose-Driven Latina Coaching | Tiktok Boss

TikTok: theerikacruz
Instagram: theerikacruz
LinkedIn: Erika Cruz

ALL ABOUT THE HYPE TEAM

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Host: Kyle Kaplanis

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