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Promoting your podcast is the best way to grow your audience and attract more loyal listeners. Plus, you can turn your podcast into a valuable resource to grow your business with the right promotion strategies.

Evans Putman is going on his 20th year in the online space as an entrepreneur. He is a coach, consultant and best-selling author who helps entrepreneurs with big, positive missions monetize their messages and build profitable, scalable businesses that change lives.

** Key points on this video: Podcasting

1. Finding your super-power share origin story, what you know about who can you serve? authenticity

2. How to attract people? Niche down - geography and the actual niche get on other people's shows! list top 15 - 25 in same space with podcast. look in apple and spotify - make sure they accept guests - look for min of rating (50) - apple will direct you to similar podcasts

Realestate rockstars - don't do - be too pushy, interrupting during podcast, transaction instead of relationship Do - sell your own products, treat podcast as a sales funnel, lots of value for the opt-in (eg, entire membership site) - should be results driven so they trust you... 78% opt-in rate on the podcast landing page 75K monthly listeners (grew to 150K) - created funnel into higher ticket programme email opt-in was 46% (telling peeps about new content, etc) - so they were trained to open emails went from zero to half million, and then sold podcast

Podcast sales machine Live - 4 hrs 1. figure out ideal client, niche 2. what kind of content 3. how to get the leads and sales ( move people to the sale without being pushy) 4. Audience attractor formula - how to grow