In this episode of Outdoor Hospitality Weekly, we break down a major shift in campground demand: the growing role of events, experiences, and timing in driving bookings.

We explore how large-scale events like the World Cup and Route 66 anniversaries are creating massive but short-term demand spikes, and what operators can learn from failed and successful development attempts tied to those opportunities. We also dive into the rise of experiential programming, using Terramor’s wellness retreat as a case study in how campgrounds can create reasons for guests to return—not just places to stay.

Finally, we discuss operational efficiency for smaller parks, including new staffing models that help reduce payroll pressure while maintaining strong guest service.

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