You don’t have to be a large organization with a massive marketing budget to make a serious impact in the world today. Numerous small brands have managed to flip the switch on marketing: instead of working to draw customers in, fans are coming to them in droves, because they’ve become irresistible. Gair Maxwell shares the key to creating and delivering an irresistible brand strategy, built on a bedrock of values that’s anchored by a compelling story.

Gair is an author, brand strategist, and keynote speaker who has inspired some of the world’s best, including Apple Specialist Marketing Group, Caterpillar, NAPA, and others. He has shared speaking stages with icons such as Richard Branson and Gene Simmons, and was named as a 2020 Vistage Top Performer and Speaker of the Year by TEC Canada, the country’s largest CEO organization. He is a former broadcast journalist and author of Big Little Legends.

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