LinkedIn represents one of the most efficient strategies for B2B companies to build visibility, attract talent, and drive business growth through executive personal branding. Melanie Borden, founder of The Borden Group and LinkedIn expert with 180,000+ followers, shares her journey from corporate executive to entrepreneur using the platform.

• LinkedIn creates a wave of visibility when multiple team members post, creating the impression your company is "everywhere"
• People follow people, not companies—executive visibility humanizes your organization and makes it relatable
• Real ROI comes through client acquisition, speaking engagements, industry recognition, and talent recruitment
• Content strategy should balance promotional content, educational content, and personal insights
• Consistency matters more than frequency—commit to what you can sustain for at least six months
• Your LinkedIn profile works as a marketing funnel with multiple conversion opportunities
• Even non-posters can leverage LinkedIn through direct messaging and strategic networking
• The platform is particularly valuable for industries struggling with talent acquisition like construction

What's the worst that could happen if you try it and it doesn't work? But what if it does work and transforms your business?

👉 Subscribe to Built to Win

Real talk, strategies, and tools from Stefanie.

👉 Book a Strategy Call

Ready to grow your brand or business? Let’s talk.

Connect with Stefanie Couch & Grit Blueprint

Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com

👉 About Stefanie Couch & Grit Blueprint

I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.

Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.