FranPro

How Experts Engage Prospects and Close Deals "Virtually"


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Welcome to FranPro Resource Podcast.  If you would like to access our most recent content and to receive updates, you can register here: https://franpro.com/

Contact us here [email protected] if you:

  • Want help finding a franchise 
  • Would like to be featured on our program
  • Would like help producing or want a podcast produced for you
  • Are a franchise company and want access to our free ROI Tracker dashboard

In this episode, Lance Hood of FranPro interviews Alicia Berruti, national speaker with BombBomb. Alicia Berruti is an incredible resource for any franchise organization. If you would like to work with BombBomb go here: https://Franpro.vip/GoBombBomb

Covered in this call:

  • Video enables you to replicate in-person interactions at scale
  • ​Reduce the number of touches to engagement down from 10 to 3
  • ​73% of consumers prefer watching videos to reading
  • ​People retain up to 95% with video, compared to 10% with email
  • ​Video let’s you connect with rich eye contact, tonality, and clarity
  • ​And more


Are you ready to unlock the power of video to revolutionize your business communication? Get set to explore this game-changer with national speaker for Bom Bom, Alicia Baruti. She joins us to share how you can leverage video to build trust, rapport, and outshine your competition. Learn how a tool like Bom Bom, crafted by salespeople for salespeople, can replicate that precious face-to-face interaction and why choosing video over plain text can significantly enhance retention rates and comprehension.

Join our guest, Joe Soto, as he shares his strategies for using video to craft personalized communication that fosters deeper connections with clients, fueling loyalty and increased referrals. Discover how video can be leveraged for mass communication, the strategy behind crafting a lead conversion video and how to optimize it for maximum engagement. Experience the transformative features of the Bomb Bomb Video Integration, including its Chrome extension, Gmail and Outlook integrations and a tracking feature that is nothing short of invaluable. 

Embrace authenticity in video communication and learn why your imperfections could be your biggest asset in forging connections. Gain insights into how the COVID-19 pandemic has reshaped video usage and pinpoint where videos could be a powerful tool in your communication arsenal. Brush aside cliched, impersonal communication methods and adopt a more effective, engaging, and authentic approach. Trust us, you don't want to miss this episode. Tune in and transform the way you communicate in business.


Contact us at [email protected] if you:

  • Want help finding the right franchise for you
  • Would like to be featured on our program
  • Would like help to produce or want a podcast produced for you
  • Are a franchise company and want Free access to our ROI Tracker dashboard

*Some of the companies we interview compensate us a commission if you purchase something.

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FranProBy Lance Hood