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What if your next business breakthrough came from testing, not guessing?
In this episode of The Project Advantage, Cory Peterson sits down with Paul Randall from Speero to explore how experimentation-led growth is reshaping the way contractors and facility managers make decisions. From practical customer feedback loops to small-scale testing strategies, this episode delivers clear, actionable insights to help you adapt faster and grow smarter.
Topics we cover:
(1:58) – What experimentation-led growth really means for contractors
(5:14) – Getting useful feedback before it’s too late
(10:06) – Why trust and clarity are your website’s most powerful assets
(17:20) – How small teams can use data and intuition to improve results
(29:43) – The right (and wrong) ways to use AI in your customer experience
Links from the Show:
💡 Shop UFO High Bay Lights & Linear High Bay Lights
🎥 Watch our Top High Bay LED Lights for Facilities
📩 Request a FREE Lighting Plan
📱 Use our FREE Done-For-You Commercial LED Savings Calculator
🔔 Subscribe for unboxings, insights, & bloopers!
Have a question or challenge in your facility or contracting business? Reach out to us at [email protected] and we may feature it in a future episode. If The Project Advantage is helping you stay ahead, don’t forget to subscribe and leave a review!
Subscribe & Review: iTunes | Spotify
What if your next business breakthrough came from testing, not guessing?
In this episode of The Project Advantage, Cory Peterson sits down with Paul Randall from Speero to explore how experimentation-led growth is reshaping the way contractors and facility managers make decisions. From practical customer feedback loops to small-scale testing strategies, this episode delivers clear, actionable insights to help you adapt faster and grow smarter.
Topics we cover:
(1:58) – What experimentation-led growth really means for contractors
(5:14) – Getting useful feedback before it’s too late
(10:06) – Why trust and clarity are your website’s most powerful assets
(17:20) – How small teams can use data and intuition to improve results
(29:43) – The right (and wrong) ways to use AI in your customer experience
Links from the Show:
💡 Shop UFO High Bay Lights & Linear High Bay Lights
🎥 Watch our Top High Bay LED Lights for Facilities
📩 Request a FREE Lighting Plan
📱 Use our FREE Done-For-You Commercial LED Savings Calculator
🔔 Subscribe for unboxings, insights, & bloopers!
Have a question or challenge in your facility or contracting business? Reach out to us at [email protected] and we may feature it in a future episode. If The Project Advantage is helping you stay ahead, don’t forget to subscribe and leave a review!
Subscribe & Review: iTunes | Spotify