Fair.com is disrupting the car buying experience and car ownership itself.

I chat with co-founder and Executive Vice President of Brand, Jennifer Parke to understand how Fair is disrupting the automotive industry and how she approaches branding for an innovative tech company. 

On This Episode You'll Hear

Jennifer and I talk about her experience in advertising working with some of the biggest names in retail, telecommunications and technology. You'll hear how Fair works and why they're betting big on a change in consumer preferences.

She'll also talk about their name, Fair, and what implications it has on their values, culture and how they do business.

Full show notes www.themanilafolder.net/fair-car