How do people process misinformation and why do certain types of language feel persuasive even when they lack meaning? Cognitive psychologist Gordon Pennycook explains the difference between lying and what he calls “bullshitting,” where the speaker is indifferent to whether something is true. The conversation examines why people often share false information online, and why content is focused on engagement rather than accuracy. Pennycook also explains his research with Debunkbot, showing that structured conversations with AI, grounded in facts and evidence, can meaningfully reduce belief in conspiracy theories.