In this episode, Tayler is joined by Ashima Chopra, the Founder and CEO of FanVerse. Chopra founded FanVerse after seeing a need for more data on women's sports fans to support marketing growth and fan engagement in sports organizations. Ashima shared how her journey and career experiences in law and venture capital ultimately led to this culminating experience with FanVerse. She and Tayler talk about the challenges of being a founder and entrepreneur in an industry that is changing so rapidly. The two also discuss how technology like Artificial Intelligence (AI) and Augmented Reality (AR) are poised to enhance the fan experience for women's sports.