What does it take to build a brand that people don't just buy into but rep like a lifestyle? Lan Ho, founder of Fat Miilk, joins Brand & Banter to break down exactly how she turned a coffee startup into a cultural movement. From guerrilla marketing and pop-ups to launching a rebrand that changed everything, Lan shares the lessons (and hard truths) of scaling a business while staying true to your roots.

In this episode, we cover: ☕ How Fat Miilk made Vietnamese Robusta coffee mainstream 🎨 Why branding is more than aesthetics 🛍 The smart way to price a premium product while keeping it accessible ⚡ The secret to turning first-time customers into brand superfans

Whether you're a founder, brand builder, or coffee lover, this episode is packed with insights you won't want to miss.

🔗 Links mentioned in the episode:

• Fat Miilk's Website
• Follow Fat Miilk on Instagram
• Truffl Agency (Fat Miilk's Branding Team)
• Last Crumb Episode (Mentioned for branding inspiration)