Welcome to another captivating episode of Predictable B2B Success, where we delve into the dynamic world of femtech with our distinguished guest, Capucine Cogne. Capucine, a seasoned freelance writer and copywriter, brings a unique perspective as a fervent advocate for women's health through her platform "Understand Your Cycle."

Today, we uncover the critical gaps and stark disparities within women's health, which have led to a lack of research, underfunding, and insufficient solutions, particularly in conditions like endometriosis that affect a staggering 10% of women worldwide. Despite its enormous market potential, femtech is often overlooked, struggling with VC funding and public dialogue due to prevailing biases and taboos.

Join us as Capucine takes us on her personal journey into femtech, a path paved with challenges and triumphs. Her efforts in raising period poverty awareness, from local communities to national headlines, have left an indelible mark. From mastering SEO to establish brand credibility to navigating the complexities of MedTech marketing, Capucine's journey provides a wealth of insights into building a femtech brand that educates, connects, and empowers.

Tune in to discover how the intersection of branding, strategic content, and heartfelt storytelling can revolutionize perceptions and lay the groundwork for a healthier future in women's health.

Some areas we explore in this episode include: 

• Challenges and Underfunding in Women's Health: Capucine Cogne discusses the broad challenges that the femtech sector faces, including underfunding and lack of research, specifically highlighting areas like endometriosis.
• The Need for Increased Education and Awareness: The importance of spreading knowledge about women's health issues, such as the menstrual cycle phases, and how understanding these can impact mood and behavior management.
• Social Media and Marketing Strategies for Femtech: Exploring different approaches to navigate censorship and leverage personal brands on social media platforms to promote women's health.
• Success Stories in Addressing Period Poverty: Highlighting specific achievements like the notable campaigns in Morocco and other awareness initiatives that have made significant local impacts.
• Challenges in Sharing Customer Experiences: Discussing the sensitive nature of personal health stories, especially in fertility treatments, and how cultural factors influence sharing.
• Growth and Potential of the Femtech Market: An analysis of the femtech market size, its growth projection, and the evolving opportunities within this sector.
• The Role of Strategic Branding in Femtech: Capucine emphasizes the crucial role of strategic messaging and branding in building loyalty and enhancing business development in the femtech industry.
• Integration of Visuals and Messaging in Branding: Examples of how effectively integrating visuals and verbal messaging can boost brand recognition and user engagement.
• Venture Capital Challenges in Femtech: Discussing the disconnect within the venture capital industry towards femtech, influenced by gender dynamics and taboos around women's health.
• Vision for the Future of Women's Health: Capucine outlines what comprehensive education and resource distribution would ideally bring to women's health, aiming for advancements in research, product development, and societal health outcomes.
• And much, much more...