In this episode, host Keith Ford speaks with Michael Khouri, principal adviser at Better Financial Planning and host of the 'Sharing More Than the Sheets' podcast, about the value that a financial adviser's podcast can have for both their firm and their clients.

Michael explains that although he originally launched his podcast to find new clients, it quickly evolved into a passion project focused on helping people with practical money topics rather than technical product discussions.

Tune in to hear:

• Why podcasts can be a powerful tool for trust and vetting.
• How episodes can be used as follow-up resources and tools for referral partners.
• The importance of efficiency in advice businesses so advisers can help more Australians.