In this episode of Estate Agency Leaders, Ian Preston is joined by Terry Blackburn — founder of Mortgage Genie, Bespoke Financial, and the Wealthy Advisors Club — to unpack why mortgages, protection, and insurance are still so poorly developed in many estate agencies, and what that is costing business owners in real terms.

Together, they explore:

• How financial services can increase revenue per transaction by 75% or more

• Why most agencies underperform in FS despite clear customer demand

• The true economics of broker fees, proc fees, protection, and recurring income

• Employed vs self-employed adviser models — and when each makes sense

• How FS materially increases business valuation and exit multiples

• The power of back books, repeat remortgages, and referral flywheels

This is a practical, numbers-led conversation for agency owners who want more control, more profit, and a more valuable business — without chasing more instructions.

If you plan to grow, professionalise, or exit your estate agency in the next 3–5 years, this episode is essential listening.