Today’s episode is with Shondell Varcianna, owner of Varci Media— a content marketing agency focusing on the financial services industry. Shondell shares her overall framework and a process for how her organization approaches any new content creation project. We navigate through the distribution channels and how to create content that has an authentic voice and helps to build trust. It all starts with listening and understanding when and how to participate in community discussions. If you want to build trust remember that your customers recognize the authenticity of the content you are publishing.

If you are involved in the content marketing world, you’ll really enjoy what Shondell has to share in terms of understanding your target audience and tips for where to listen to your customers and how to gain insight directly from them about what they want help with.  She also discusses how to turn that type of research into a substantive and educational based content marketing program.

Enjoy the show with Shondell Varcianna of Varci Media.