What does it really take to scale a fintech brand in today’s crowded market?

In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive growth. Whether you're B2C, B2B or somewhere in between, this one’s packed with insight.

We cover:

When to get started with growth marketing
What good influencer marketing looks like
Common influencer mistakes and how to avoid them
Influencer marketing as modern TV
What to look for in an influencer
Common missed opportunities with paid media
The metrics that count with paid media
Diagnosing the issue with under-performing ads
One thing not to do with your paid media spend
How to do growth marketing as a B2B
Three tips for starting a marketing function from scratch

If you’re building brand and pipeline in fintech, this is a must-listen.