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Firefox has a new mascot—and there’s more to it than you might think! In this episode, we chat with the Firefox brand team to discuss the thinking behind Kit, how the character came to life, and what it represents.
Our colleagues unpack what “brand” really means beyond logos, how Kit was designed to reflect Firefox’s values, and why details like motion, accessibility, and tone all matter when building something people connect with. Plus: behind-the-scenes stories from the process—including some very real debates about Kit’s tail.
Download Firefox: https://firefox.com
Subscribe on YouTube: https://youtube.com/firefox
Follow us on Instagram: https://instagram.com/firefox
Follow us on Threads: https://threads.net/@firefox
Follow us on Bluesky: https://bsky.app/profile/firefox.com
By FirefoxFirefox has a new mascot—and there’s more to it than you might think! In this episode, we chat with the Firefox brand team to discuss the thinking behind Kit, how the character came to life, and what it represents.
Our colleagues unpack what “brand” really means beyond logos, how Kit was designed to reflect Firefox’s values, and why details like motion, accessibility, and tone all matter when building something people connect with. Plus: behind-the-scenes stories from the process—including some very real debates about Kit’s tail.
Download Firefox: https://firefox.com
Subscribe on YouTube: https://youtube.com/firefox
Follow us on Instagram: https://instagram.com/firefox
Follow us on Threads: https://threads.net/@firefox
Follow us on Bluesky: https://bsky.app/profile/firefox.com