In Episode 5 of my docuseries with brand partner Drift, I continue to explore why the world's best B2B companies are betting big on brand, with a twist: We go outside the world of product companies and talk to one of the world's most well-known VC firms in tech, First Round Capital.

In the episode, we talk to Looker cofounder and CTO Lloyd Tabb about his experiences working with FRC, and then hear from Bill Trenchard, one of the partners at the firm. 

MORE GOOD STUFF:

My book, Break the Wheel, is now available on Amazon in print, ebook, and audio formats: [https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)

You can also get one new story each each week about thinking for yourself when surrounded by conventional thinking:[ bit.ly/DamnTheBestPractices](http://bit.ly/DamnTheBestPractices)