Breaking through on social media is a difficult task that much of the seafood industry continues to struggle with. In today's episode, we sit down with James Sibley, an aquaculture content creator with hundreds of thousands of followers across his SibleyAqua channels, to hear about his journey to becoming a "fishfluencer." Sibley discusses what makes seafood content go viral, the biggest mistakes companies make online, and his blueprint for building a meaningful social media presence in the seafood industry. This episode was made possible by SeafoodSource Premium. Upgrade to a Premium Membership today using code DEEPDIVE Become a SeafoodSource Premium Member | SeafoodSource Theme music: "Relaxed Podcast Beat" by Tunetank via pixabay.com Find us on SeafoodSource.com or email [email protected] to share any show ideas or guest suggestions.