Just five years ago, Fitbit was one of the hottest companies in tech. Now it's hoping a sale to Google can save its business and help it compete with Apple. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

Just five years ago, Fitbit was one of the hottest companies in tech. Now it's hoping a sale to Google can save its business and help it compete with Apple. Learn more about your ad choices. Visit megaphone.fm/adchoices

Just five years ago, Fitbit was one of the hottest companies in tech. Now it's hoping a sale to Google can save its business and help it compete with Apple. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="noopener noreferrer">megaphone.fm/adchoices</a>

How Fitbit Lost the Wearables Revolution

The Readback explores why only a few of our most hyped companies and ideas end up meeting their promise. The lessons learned hold value not just for investors, but for everyone trying to find the next big thing.

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How Fitbit Lost the Wearables Revolution

How Fitbit Lost the Wearables Revolution

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