40% of our day is done subconsciously, which means you don't even have to think about it, you just do it. Now imagine that 40% was filled with bad nutritional food choices, surrounding yourself with bad people, ect. Imagine all 40% of that always equaled out to a bad outcome. This is where most of us are at. Most of us have to have desert after eating a meal, most of us have sweet tooth, most of us simply have no direction in how to create a healthy & strong lifestyle overall.