In today's episode, I chat with Louise Trehearn, owner of Helpful Home Cleaning Service and founding director of the Domestic Cleaning Business Network.

Louise started Helpful Home in 2010 and has grown it into the largest cleaning company in Sale by focusing on providing a great value regular cleaning service.

In 2019, Louise was one of the founding directors that launched the Domestic Cleaning Business Network, a trade association and membership organisation that supports cleaning business owners as they grow their businesses by providing resources including training on health & safety, accounts, sales and recruitment.

We talk about:

* Why systemising your business is important and how focusing on providing one cleaning service has helped Louise scale her business and charge premium prices.

* How to recruit new cleaners and creating the right job advert for your business, keeping a database of cleaners

* Developing a 4-day onboarding process for new staff and why training is important

* Recording data, tracking KPIs and how to maintain cleaning standards

* Starting the DCBN in a service station with a mission of Increasing the floor price of the domestic cleaning industry

Timestamps:

[00:00] Intro

[03:10] Knowledge sharing in the cleaning industry

[05:35] How Louise won her first client

[06:44] Customer acquisition channels for domestic cleaning businesses

[10:50 How to provide a consistent cleaning service

[14:50] How to train cleaning staff

[20:48] How to recruit cleaning staff

[29:40] The difference between domestic and commercial cleaning

[34:42] Raising prices in the domestic cleaning industry with the DCBN

[42:07] Why you need support to grow your cleaning business

You can connect with Louise on:

* LinkedIn: https://www.linkedin.com/in/louisetrehearnbusinesscoach/

Find out more about the Domestic Cleaning Business Network and joining as a member:

* Website + Free Resources: https://dcbn.org.uk/

* Facebook: https://www.facebook.com/domesticcleaningbusinessnetwork

* Instagram: https://www.instagram.com/dcbn.uk/

* LinkedIn: https://www.linkedin.com/company/dcbn/

* Twitter: https://twitter.com/DcbnNetwork

* YouTube: https://www.youtube.com/@dcbn

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