In this episode, Aaron Kwittken, CEO & Founder of KWT Global, chats with Kim Sample about the role PR professionals take on as storytellers and megaphones, and why agencies can and should prioritize purpose. According to Aaron, it’s the right thing to do and has the potential to build strong agency businesses with engaged employees.

In this episode, Aaron Kwittken, CEO & Founder of KWT Global, chats with Kim Sample about the role PR professionals take on as storytellers and megaphones, and why agencies can and should prioritize purpose. According to Aaron, it’s the right thing to do and has the potential to build strong agency businesses with engaged employees.

In this episode, Aaron Kwittken,&nbsp;CEO &amp; Founder of KWT Global, chats with Kim Sample about the role PR professionals take on as storytellers and megaphones, and why agencies can and should prioritize purpose. According to Aaron, it’s the right thing to do and has the potential to build strong agency businesses with engaged employees.

How Following Principle Can Drive Profits with Aaron Kwittken

The PR industry is rapidly evolving. With a dramatically changed media landscape, new technologies, the importance of data, and a blurring of the marketing disciplines, it’s hard to know where to focus to build your agency. Introducing the Agencies of the Future podcast, where the PR Council invites agency leaders to discuss ways to “future-proof” the business.

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How Following Principle Can Drive Profits with Aaron Kwittken

How Following Principle Can Drive Profits with Aaron Kwittken