Formula One has finally found its way to build a true U.S. fan base: Americanize. F1 is hugely popular with South American and European audiences and has long been considered the pinnacle of motorsports (though a stodgy, posh one). Under new ownership, F1 is finding huge success in America thanks in part to a Netflix hit, Twitch streams and a little bit of "Miami-meets-Vegas" magic on the circuit. Mark Leydorf reads Bloomberg Businessweek's "Formula One Finally Found a Way to Get Americans to Care" by Austin Carr.

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