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August 25, 2020

How founders can rebrand with purpose & align their values with Luke Faccini.

27 minutes

Luke Faccini is Chief Brand Strategist at The Sponge, Co-Founder of Good North and also author of “Impact Brand Storytelling - A how to guide for founders hell-bent on changing the world”.

Key takeaways

Why it is important for a company brand to have purpose and be perpetuating good
The importance of an authentic, consistent and unified culture in improving your customers' experience and increasing productivity
Why misaligned and undefined values create a toxic culture of mistrust

Links

Luke LinkedIn profile - https://www.linkedin.com/in/lukefaccini/

Websites -

thesponge.com.au (Company Website)
lukefaccini.com (Personal Website)
goodnorth.co (Luke's Tribe)

Book - https://thesponge.com.au/book/
Webinar - https://thesponge.com.au/monthly-marketing-munchies/

JJP Talent Solutions website - https://jjptalent.com.au/

Spotlight on Software Development YouTube series - https://www.youtube.com/channel/UCwnOgXovhfFeggMrOkBWCAQ

Nicola LinkedIn profile - https://www.linkedin.com/in/nicolachristinasteel/

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By Nicola Steel