Today’s guest is Cathy White, the founder and CEO of CEW Communications—a leading European PR agency. Since launching in 2016, Cathy and her team have helped early-stage and growth-stage startups, as well as venture capital firms tell their stories and gain media attention across Europe.

Some of their past clients include: Mondu, Sleepwave as well as funds such as Aldea Ventures and Unlock VC.

Before founding CEW, Cathy led communications at Seedcamp and Tech Nation (now part of Founders Forum), becoming known as a go-to expert at the crossroads of startups, capital, and media.In this episode, we’ll discuss:

- How founders can use storytelling and PR as growth tools

- Why press coverage can influence both customers and investors

Episode breakdown:

00:00:00 - Welcome

00:01:30 - Intro

00:05:11 - Deep Dive

00:29:51 - Shout Out

00:31:59 - Learnings

00:38:02 - Lightning Round