Today’s guest is Cathy White, the founder and CEO of CEW Communications—a leading European PR agency. Since launching in 2016, Cathy and her team have helped early-stage and growth-stage startups, as well as venture capital firms tell their stories and gain media attention across Europe.Some of their past clients include: Mondu, Sleepwave as well as funds such as Aldea Ventures and Unlock VC.Before founding CEW, Cathy led communications at Seedcamp and Tech Nation (now part of Founders Forum), becoming known as a go-to expert at the crossroads of startups, capital, and media.In this episode, we’ll discuss:How founders can use storytelling and PR as growth tools and Why press coverage can influence both customers and investors.Episode breakdown:00:01:30 - Intro00:05:11 - Deep Dive00:29:51 - Shout Out00:31:59 - Learnings00:38:02 - Lightning Round