How do you turn speed, strategy, and data into stories that create lifelong motorsports fans?In this in-depth Race Industry Week by EPARTRADE conversation, Pam Miller, veteran motorsports producer and one of the most influential figures in sports television, pulls back the curtain on how FOX Sports is reshaping INDYCAR coverage, evolving motorsports storytelling, and using technology to connect with a new generation of fans.From her early career covering the NFL and NHL, to becoming a defining creative force behind NASCAR, INDYCAR, Formula 1, and award-winning motorsports documentaries, Miller shares how racing became the most powerful storytelling platform of her career.🔥 Key Topics Covered in This Interview:• Pam Miller’s journey from ESPN to FOX Sports• Why motorsports delivers the strongest human stories in sports• The making of iconic documentaries like Blink of an Eye• Preserving motorsport history and honoring racing pioneers• The evolution of broadcast technology in racing• Driver-eye cameras, telemetry, biometrics & data overlays• FOX’s philosophy on graphics clarity (“the Aunt Linda rule”)• Building a new INDYCAR broadcast identity from scratch• Why FOX brought non-racing creatives into INDYCAR production• How FOX uses storytelling to attract younger audiences• The Super Bowl-era INDYCAR promo breakthrough• FOX as a strategic investor and growth partner for INDYCAR• Keeping INDYCAR visible year-round — even in the offseason• Why storytelling, not technology alone, creates new fansMiller also explains how FOX’s 30% stake in Penske Entertainment has changed the relationship between broadcaster and series — unlocking deeper promotion across NFL, college football, studio shows, streaming, gaming, and social platforms.Whether you’re a motorsports fan, broadcast professional, media executive, sponsor, or content creator, this conversation offers rare insight into how racing is being presented, promoted, and positioned for the future.As Pam Miller puts it:“It’s not just about the cars. It’s about the people, the stories, and making every new fan feel connected the moment they tune in.”RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FOXSports #PamMiller#INDYCAR #MotorsportsBroadcast#RaceIndustryWeek #EPARTRADE#MotorsportsStorytelling#SportsMedia #BroadcastTechnology