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This episode dives into the raw journey of building a multi-million-dollar brand from scratch, balancing ambition with authenticity, and learning the power of serving your audience with real value. Caroline interviews Kaitlyn Elford, owner and founder of Lost Artistry Lash. Kaitlyn shares how her approach to social media, overcoming burnout, and creating products that genuinely meet industry needs propelled Lost Artistry Lash to success—and how staying true to your passion can help any business thrive. 

Episode highlights: 

• The journey from starting a lash business in her apartment to running an 8-figure brand 
• Balancing rapid business growth with family life and managing personal challenges 
• Embracing authenticity and serving her audience with free, high-quality educational content 
• Growing Lost Artistry Lash’s social media presence with unique strategies on Instagram, TikTok, and YouTube 
• Transitioning from hands-on salon work to an e-commerce model focused on education 
• Understanding all aspects of the business before delegating tasks 

Next Steps: Ready to take your social media game to the next level? Check out Birdcage School’s Full Library, offering tools, templates, and mindset resources to build your marketing strategy from the ground up. Access here: Birdcage Full Library.  

Next Live Workshop: 

22nd November at 10 am (AEST)
Price: $AU29 / $US19
Sign up link: https://www.birdcagemarketingschool.com/products/live_events/marketing-funnel-workshop

Birdcage School Full Library:
The Full Library (birdcageschool.com.au) 

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