Creator XP with Peter Lam

How Game Publishers Choose Creators for Brand Deals


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This podcast features an in-depth conversation with Francisco Rodriguez, aka Atomic Freeze, a creator partnerships manager at Hoyoverse with four years of experience in the field. The discussion covers valuable insights into the world of influencer marketing and content creation in the gaming industry.

Key topics include:
1. Building a strong personal brand as a content creator
2. Effective networking and collaboration strategies
3. Understanding the perspective of game publishers and their influencer marketing teams
The conversation provides both aspiring and established content creators with practical advice on how to stand out, build relationships, and work towards partnerships with game companies.


It also offers a behind-the-scenes look at how influencer marketing teams operate, their challenges, and what they look for in creators

Follow Francisco here:
https://twitter.com/Atomicfreeze
https://www.linkedin.com/in/franciscorodriguezla/
Follow me on social media for updates and more content!
https://twitter.com/XenosKing
https://www.twitch.tv/xenosking
https://www.instagram.com/xenosking

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Creator XP with Peter LamBy Peter Lam