ChatGBD

How Games Make Money: Monetization & Metrics


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In this episode of ChatGBD, we explore the mechanics behind game monetization and the metrics that matter. From ad revenue to analytics, we explore how developers turn gameplay into profit.


💡 What you’ll learn:

✔️ How intrinsic in-game ads generate real revenue

✔️ The role of ARPDAU and why it’s a key metric

✔️ How impressions are counted

✔️ Ad ratios, sizing, and how resizing works in 3D environments

✔️ How performance is measured and what control publishers have


Whether you’re a game dev, marketer, or just curious about the business behind games, this one’s for you.


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ChatGBDBy Anzu