Sharetribe Founder Stories

How GearSource found stability after two decades


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GearSource is a marketplace that helps rental companies sell professional audio and event production equipment they no longer need. Marcel Fairbairn built the company in 2002, which makes GearSource one of the oldest online marketplaces still in operation, alongside giants like eBay and Amazon.


What you'll learn:

  • How a self-funded founder built one of the oldest surviving marketplaces on the internet
  • How Marcel identified an “invisible inventory problem” that became an idea for a marketplace business
  • The critical "aha moment" when Marcel realized his 16-year-old business was actually a marketplace, and how that changed everything in Marcel's approach
  • Why lowering commission rates accelerated growth and scalability
  • The painful lessons from three platform migrations before finding stability with Sharetribe
  • How to transition from a high-touch service model to an automated marketplace
  • Marcel's unconventional strategy: "Be aggressive on growing revenue, conservative on growing expenses


Where to find Marcel Fairbairn and GearSource:

  • LinkedIn: https://www.linkedin.com/in/marcelfairbairn/
  • GearSource: https://gearsource.com/ 


Where to find Sjoerd and Sharetribe:

  • Sjoerd’s LinkedIn: https://www.linkedin.com/in/sjoerdhandgraaf/ 
  • Sharetribe’s LinkedIn: https://www.linkedin.com/company/sharetribe-ltd/ 
  • Sharetribe: https://www.sharetribe.com/
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Sharetribe Founder StoriesBy Sharetribe