What does a love of sweatpants have to do with marketing? This week on the Uncooked podcast I’m exploring the style habits of Gen Z and how we can use that knowledge to improve the way we communicate with them through branding. During this episode you’ll hear the origins of athleisure, how influencers impact buying decisions and my challenge to today’s brands in order to support and create a connection with these young consumers.

 

Do you have burning questions about branding or where the marketing industry is headed? Leave a review with your question and I’ll pose it to our community. If you’d like to learn more about how I help brands needing a strategic unlock go to www.brandcrudo.com.

See omnystudio.com/listener for privacy information.