Coffee.   Regular or decaf(!), black, or with cream and/or sugar, hot or iced, fancy or not.  Everybody has a preference.  As for me, regular hot coffee with a dash of half and half with PLENTY of sugar!  Speaking of preference, it seems that Gen Z is on a different page – as a group, they like it cold, sweet, and loaded with creamer.  IS NOTHING SACRED?  We look at how the coffee industry is pivoting to this new reality.