How Gen Z Will Change the Workplace with Mark Beal


Gen Z Expert, Mark Beal joins Jeanie in today’s episode to discuss the impact Generation Z is having in the workplace. Mark collaborates daily with Gen Z as a full-time professor of practice in public relations at Rutgers University, and is a facilitator of research and surveys of Gen Z. In this episode, Mark shares his research findings and classroom experiences from working with Gen Z. He dives deep into why organizations need to be thinking about this generation as they’re growing and evolving their business. As well as, what Gen Z is looking for when it comes to their job position and integration within an organization.

Considered one of the leading experts on Generation Z (Gen Z), Mark Beal authors columns about Gen Z for leading media outlets, is interviewed frequently by media and delivers weekly Gen Z keynote speeches to organizations including the Association of National Advertisers, American Marketing Association, Public Relations Society of America, professional sports leagues, Fortune 100 corporations, non-profits, universities and conferences. Mark is the host of the 101 Lessons In Leadership podcast and is invited to speak regularly to groups of high school and college students as well as established professionals who are planning for the next chapter in their career.

If you’re thinking about the evolution and future of your business, this conversation is for you!


3:38 Introduction to Mark

4:48 Mark shares how he made the pivot to focus on Gen Z

7:05 Attributes of Generation Z and what Gen Z employees are looking for in an employer

10:08 The importance of belonging

12:12 What’s at stake if business don’t embrace the mindset of Gen Z

14:47 How Gen Z is the generation of transformational chaos

20:35 Mentor vs Manager

24:46 Mark shares about his teachings at Rutgers University

28:38 How Mark has been inspired by Generation Z

32:55 What Mark is currently working towards

35:58 The people in Mark’s life that keep him focused and accountable

39:12 Mark’s personal journey and internal work



Resources Mentioned:

Decoding Gen Z by Mark Beal: https://www.amazon.com/Decoding-Gen-Generation-Corporate-Marketers/dp/1724080881/ref=sr_1_1?dchild=1&keywords=decoding+gen+z+mark+beal&qid=1632253900&s=books&sr=1-1

Connect with Guest Name:
https://www.linkedin.com/in/mark-beal-a24338a/


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