Gen Xers, baby boomers, millennials – when it comes to voluntary benefits, what makes them different? What makes them the same? Listen to Eastbridge Director of Research Services Ginger Bates discuss how generational demographics can help brokers shape their benefits strategies.

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Assurity is a marketing name for the mutual holding company Assurity Group, Inc. and its subsidiaries. Those subsidiaries include but are not limited to: Assurity Life Insurance Company and Assurity Life Insurance Company of New York. Insurance products and services are offered by Assurity Life Insurance Company in all states except New York. In New York, insurance products and services are offered by Assurity Life Insurance Company of New York, Albany, New York. Product availability, features and rates may vary by state.