For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.
The post <a href="https://rattleandpedal.com/productization-professional-services-best-practices/">How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris</a> appeared first on <a href="https://rattleandpedal.com">Rattle and Pedal</a>.

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond.
The post <a href="https://rattleandpedal.com/productization-professional-services-best-practices/" rel="noopener noreferrer">How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris</a> appeared first on <a href="https://rattleandpedal.com" rel="noopener noreferrer">Rattle and Pedal</a>.

How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

Jason Mlicki, agency leader, and Jeff McKay, former global CMO, discuss growth, marketing, and life in professional services in this weekly podcast. The duo offers divergent thoughts on solving the issues practice leaders and marketers confront—or probably should—including stupid sh*t Marketing should NOT do, how Marketing ruins everything, the BS of professional services, and unleashing your Young Turks. Executive guests and industry experts join frequently to share their insights and experiences. It’s all served up with humor and a refreshing dose of reality from two guys who know how to grow firms.

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How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris

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