In this episode of Franchise Fuel: Smarter Growth, we explore one of the most transformative shifts in digital marketing and franchise development — Generative Engine Optimization, or GEO. As AI-driven search platforms like ChatGPT, Gemini, and Copilot reshape how people find information, GEO is quickly emerging as the next evolution beyond traditional SEO.

Host Vern Nicholson breaks down how GEO is changing the way potential franchisees discover opportunities and how forward-thinking franchisors can use it to gain a competitive edge. Listeners will learn how GEO can elevate a brand’s story, value proposition, and franchise opportunity to the top of generative search results — long before prospects ever reach Google listings.

We’ll also dive into how Vetro Media is helping franchise systems scale smarter by integrating GEO with AI-driven targeting, low-cost local ads, and video-first marketing strategies. Plus, discover how your brand can take advantage of Vetro Media’s free marketing audit, strategy session, and custom video ad creatives to fuel growth in 2026 and beyond.

Whether you’re a franchisor or a marketing leader, this episode reveals how to stay visible, relevant, and ahead of the curve in the age of AI-powered search.

answers, reshaping how prospective franchisees engage and discover opportunities. Discover how GEO integrates with content strategies and learn how agencies like Vetro Media are using these tactics to drive smarter, scalable franchise growth.