Episode 2:

If you think German retailers make money by buying low and selling high, you're missing 80% of the picture. In this episode, Jan Wapelhorst breaks down the three profit levers that actually drive German retail — base margin, trade spend, and rotation — and explains why control matters more than margin, why private label isn't always more profitable than brands, and why your spreadsheet might be worthless if the buyer doesn't believe you'll rotate.

Topics covered: margin architecture, trade spend, conditions, private label economics, risk-adjusted profit, buyer evaluation criteria.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com

Email: [email protected]