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How GetAgent and eXp are Redefining the Estate Agency Success Path
In this episode of Estate Agent Showdown, Matt Giggs is joined by Adam MacKay (muvin by eXp UK) and Colby Short (GetAgent) to discuss the shifting landscape of the UK property industry. We dive deep into the transition from corporate branding to the "Personal Agent" model and how data-driven comparison sites are changing how vendors choose their representation.
From the "hustle" required to launch a tech giant to the financial realities of running a modern brokerage, this conversation cuts through the noise of self-employment and explores what it actually takes to survive and thrive in 2026.
Key Takeaways
The "Personal Agent" Revolution: The industry is moving away from big corporate company brands toward personal brands where the individual agent is the primary USP.
Data-Driven Selection: GetAgent uses hard data—such as percentage of asking price achieved and speed of sale—to help undecided vendors find the best performer rather than just the agent who "shouts the loudest".
The Brokerage Solution: Adam McKay explains why many agents are moving under "umbrella" models like eXp to remove the headaches of compliance and high fixed costs, allowing them to focus on the "joy" of helping sellers.
The Reality of Self-Employment: Success in the self-employed model requires more than just freedom; it demands energy, resilience, and a "Day 1" plan that covers everything from lead generation to personal well-being.
Kindness vs. Being Nice: Matt and the guests discuss why "being kind" means telling a client the difficult truths they need to hear to get moved, whereas "being nice" often leads to over-valuing and failed sales.
The "Hustle" Behind the Tech: Colby Short shares the reality of scaling a property tech business, including spending nearly £700,000 on leads and bridging massive gaps in working capital to ensure business growth.
Timestamps of Key Moments:
00:24 – What is GetAgent? How comparison sites use data to help vendors choose the right agent.
02:21 – The Rise of the Personal Agent: Why individual brands are becoming more powerful than corporate logos.
08:10 – Searching for a Solution: Adam McKay on why he moved from a traditional model to a brokerage.
12:13 – The Failure Rate Reality: Why 50-70% of agents struggle in their first year and how to avoid the "dickhead environment".
18:44 – The Financial No-Brainer: How moving to an umbrella model can save £60k-£90k in fixed business costs.
32:32 – The Early Days Hustle: Door-knocking estate agents in Surbiton to launch a tech empire.
45:00 – Attribution and ROI: Why many agents don't actually know their cost-per-market-appraisal.
01:13:00 – Facing Business Challenges: Adam shares the personal and professional impact of his right-hand man’s near-fatal accident.
01:26:13 – The Definition of Kindness: Why the truth is an agent's most valuable tool in a shifting market.
Social Links
Adam Mackay
https://uk.linkedin.com/in/acmackay
https://muvin.co.uk/
Colby Short
https://uk.linkedin.com/in/colbyshort
https://www.getagent.co.uk/
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
This podcast is distriubted by Disruptive Media
View all episodes
By Matt GiggsIn this episode of Estate Agent Showdown, Matt Giggs is joined by Adam MacKay (muvin by eXp UK) and Colby Short (GetAgent) to discuss the shifting landscape of the UK property industry. We dive deep into the transition from corporate branding to the "Personal Agent" model and how data-driven comparison sites are changing how vendors choose their representation.
From the "hustle" required to launch a tech giant to the financial realities of running a modern brokerage, this conversation cuts through the noise of self-employment and explores what it actually takes to survive and thrive in 2026.
Key Takeaways
The "Personal Agent" Revolution: The industry is moving away from big corporate company brands toward personal brands where the individual agent is the primary USP.
Data-Driven Selection: GetAgent uses hard data—such as percentage of asking price achieved and speed of sale—to help undecided vendors find the best performer rather than just the agent who "shouts the loudest".
The Brokerage Solution: Adam McKay explains why many agents are moving under "umbrella" models like eXp to remove the headaches of compliance and high fixed costs, allowing them to focus on the "joy" of helping sellers.
The Reality of Self-Employment: Success in the self-employed model requires more than just freedom; it demands energy, resilience, and a "Day 1" plan that covers everything from lead generation to personal well-being.
Kindness vs. Being Nice: Matt and the guests discuss why "being kind" means telling a client the difficult truths they need to hear to get moved, whereas "being nice" often leads to over-valuing and failed sales.
The "Hustle" Behind the Tech: Colby Short shares the reality of scaling a property tech business, including spending nearly £700,000 on leads and bridging massive gaps in working capital to ensure business growth.
Timestamps of Key Moments:
00:24 – What is GetAgent? How comparison sites use data to help vendors choose the right agent.
02:21 – The Rise of the Personal Agent: Why individual brands are becoming more powerful than corporate logos.
08:10 – Searching for a Solution: Adam McKay on why he moved from a traditional model to a brokerage.
12:13 – The Failure Rate Reality: Why 50-70% of agents struggle in their first year and how to avoid the "dickhead environment".
18:44 – The Financial No-Brainer: How moving to an umbrella model can save £60k-£90k in fixed business costs.
32:32 – The Early Days Hustle: Door-knocking estate agents in Surbiton to launch a tech empire.
45:00 – Attribution and ROI: Why many agents don't actually know their cost-per-market-appraisal.
01:13:00 – Facing Business Challenges: Adam shares the personal and professional impact of his right-hand man’s near-fatal accident.
01:26:13 – The Definition of Kindness: Why the truth is an agent's most valuable tool in a shifting market.
Social Links
Adam Mackay
https://uk.linkedin.com/in/acmackay
https://muvin.co.uk/
Colby Short
https://uk.linkedin.com/in/colbyshort
https://www.getagent.co.uk/
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
This podcast is distriubted by Disruptive Media